Description:

President Golden Sella Parboiled Basmati Rice is a premium parboiled (sella) variety from the renowned Lal Qilla (Red Fort) brand, produced by Amar Singh Chawal Wala (ASCW), a longstanding, ISO/HACCP-certified exporter based in Amritsar, Punjab, India. This company, with roots in the early 1900s, specializes in high-quality basmati rice sourced from the Himalayan foothills' nutrient-rich, snow-fed regions.

The President line is specifically their flagship parboiled basmati offering, often labelled as Golden Sella for the golden-hued, aged-to-maturity grains that undergo parboiling-a process where rice is soaked, steamed, and dried before milling.

This results in:

Golden/amber tint to the grains (due to parboiling retaining more nutrients in the bran layer)

Extra-long grains that elongate significantly (up to 2-3 times) when cooked

Firm, non-sticky, separate texture ideal for fluffy, restaurant-style results

Enhanced nutritional profile: Higher retention of B vitamins (like thiamine/niacin), minerals (iron, magnesium), and folic acid compared to regular white basmati; gluten-free, low fat/sodium, no cholesterol

Distinct aromatic basmati fragrance with a nutty undertone

Nutritional highlights:

~150 calories

Total carbs ~35g (12% DV)

Protein ~3g

Low fat/saturated fat (0g)

Sodium minimal

Notable in thiamine (13%), niacin (6%), and other B vitamins

Cooking tips from the pack:

Stovetop: Rinse, soak (often 90-120 min recommended for sella), 1 cup rice to 2.5-3 cups water, boil then simmer covered 10-15 min until absorbed. Let rest for fluffiness.

Microwave: Similar ratio, cover, cook 10-15 min.

Parboiled sella rice is forgiving-less likely to overcook or become mushy, making it great for biryanis, pulaos, jollof-style dishes, or everyday meals where grains need to stay separate and hold up to spices/sauces.

What's in the box
1 x President Golden Sella Parboiled Basmati Rice -5kg