Reveal brighter, more even-toned skin with our 10% Magnesium Ascorbyl Phosphate moisturiser. This gentle, stable vitamin C cream hydrates deeply while fading dark spots, boosting collagen and protecting against free-radical damage. Perfect for daily use, it delivers radiance and firmness without the irritation or instability of pure ascorbic acid - ideal for normal, dry, sensitive or combination skin.

Key Benefits of This 10% MAP Moisturiser

• Effective Brightening - Gradually fades dark spots, age spots and uneven tone
• Gentle Anti-Ageing - Supports collagen and elasticity for a firmer, plumper look
• Antioxidant Defence - Helps protect skin from daily environmental stressors
• Comfortable Hydration - Rich, non-greasy cream texture leaves skin soft and supple
• Low-Irritation Formula - Ideal for sensitive skin and daily (even twice-daily) use
• The smooth, comforting texture absorbs well and layers beautifully under makeup or over serums - making it a seamless addition to morning and evening routines.

Struggling to find a vitamin C product that brightens without stinging or oxidising quickly? Our 10% Magnesium Ascorbyl Phosphate moisturiser offers the perfect solution. Magnesium Ascorbyl Phosphate (MAP) is a stable, water-soluble derivative of vitamin C that is significantly less irritating than pure L-ascorbic acid, while still delivering proven brightening, antioxidant and collagen-boosting benefits. Encased in a nourishing, creamy moisturiser base, this formula combines radiance with lasting hydration - making it an excellent daily choice for normal, dry, sensitive, combination or mature skin.

Why 10% Magnesium Ascorbyl Phosphate Stands Out

Unlike pure ascorbic acid, which requires a very low pH and can be unstable and irritating, MAP is gentle, pH-neutral and highly stable - meaning it stays effective longer and is far less likely to cause redness or tingling. At 10%, this concentration is clinically inspired and widely regarded as effective for visible results without overwhelming the skin. Key benefits include:

Inhibits melanin production to fade dark spots, hyperpigmentation, post-acne marks and sun-induced discolouration

Stimulates collagen synthesis to improve firmness, elasticity and the appearance of fine lines

Provides antioxidant protection against UV, pollution and free-radical damage

Supports skin hydration and barrier function when paired with emollients and humectants

Brightens overall complexion for a more radiant, even-toned appearance

Dermatological studies and user experience show that MAP at 7-10% can visibly improve pigmentation and skin tone within 4-8 weeks, with continued improvements in brightness and firmness over 12+ weeks - all while being one of the most tolerable forms of vitamin C for sensitive or reactive skin.

How to use:

After cleansing and any lightweight serums (such as hyaluronic acid or niacinamide), apply a generous amount to face and neck. Gently massage in upward motions. Use morning and/or evening. Daytime use is especially recommended to take advantage of vitamin C's antioxidant protection - always follow with broad-spectrum SPF 30+. Visible brightening and improved tone often begin within 4-6 weeks, with optimal results after 2-3 months of consistent application.

Who Should Choose This Moisturiser?

Dull, uneven or sun-damaged skin needing gentle brightening

Sensitive or reactive types that cannot tolerate pure ascorbic acid

Dry or mature skin wanting hydration plus anti-ageing benefits

Normal to combination skin seeking daily radiance and protection

Anyone building a simple, effective vitamin C routine

Patch test first. Consult a dermatologist if pregnant, breastfeeding or using prescription actives.

Fundamentals Skincare is

• Vegan friendly
• Cruelty-free
• Cosmeceutical grade
• Fragrance-free
• Made in South Africa

What's in the box
1 x Fundamentals White Tube