The L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer is a high-performance, professional-grade styling treatment designed to provide an instant and dramatic ""transformation"" of the hair's texture. This leave-in concentrate is the definitive solution for achieving a perfectly disciplined, glass-like finish on hair that is otherwise unmanageable, frizzy, or unruly.
Key Benefits:
Keratin Alpha Infusion: Delivers a concentrated dose of hydrolyzed keratin to the most porous parts of the hair, reinforcing its internal architecture.
""Liquid Hair"" Effect: It instantly converts coarse, frizzy, or ""puffy"" hair into a fluid, glass-like texture with high light reflectivity.
Advanced Heat Protection: Acting as a thermal buffer, it protects the hair fiber from temperatures up to 230 C (446 F), making it essential for frequent flat-iron or blow-dry users.
Non-Greasy Formula: Unlike traditional heavy oils or waxes, the Transformer uses lightweight polymers that provide discipline without leaving a residue or making the hair feel ""stringy.""
Faster Blow-Drying: The smoothing agents help the brush glide through the hair more easily, significantly reducing the time and effort required to achieve a straight style.
Target Audience:
"The Frizz Fighter - Wants to control her frizz"
Anti-frizz haircare: treatment that controls frizz for longer.
Heat styling: that gives long-lasting smoothness
"The Taming Addict - Wants to manage her volume & unruly hair to make her daily routine easier"
Heat tools: A routine that improves manageability and decreases styling time.
Current smoothing service: Reprograms hair from within.
How to Use:
1. Preparation: Start with damp, towel-dried hair (ideally after using the Keratin Alpha Sleek Shampoo and Masque).
2. Application: Depending on hair length and thickness, apply 1 to 2 pumps to your palms and distribute evenly through the mid-lengths and ends.
3. Styling: Blow-dry the hair using a round or paddle brush. For the most intensive ""transformer"" effect, follow with a flat iron to activate the smoothing polymers.
4. Finishing: Can also be used in a very small amount on dry hair to tame any final flyaways.

What's in the box
1x L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer Hair Treatment 200ml