Raw. Real. The Recipe That Started It All.

The best thing you can feed your dog is a raw ancestral diet. The most practical thing you can feed your dog is something that stores on a shelf, scoops from a box, and requires absolutely no freezer. Until now, you had to choose between the two.

Meet Pets Elite Dehydrated Raw Complete Dog Food - Original Recipe - the classic, timeless formulation that started it all. A complete and balanced raw dog food made from premium beef and pork, gently dehydrated at temperatures never exceeding 35 C to preserve every nutrient, enzyme, and flavour as nature intended. All the power of raw. All the convenience of dry. None of the compromise.

Now in the Value Box - the same premium original recipe, in plain brown packaging with sealed 2kg foil bags inside, saving you 10-15% compared to equivalent single purchases. Because you asked for it. And we listened.

Why the Value Box Exists

Our clients told us they loved the food but threw away the printed boxes every month. So we made a simple decision: strip out the expensive packaging, pass the saving directly to you, reduce the waste, and keep every single thing that matters - the same premium dehydrated raw original formula, sealed in quality foil bags, packed in a plain brown box.

Same food. Smarter choice. Better value.

Why It's Different From Every Other Dog Food on the Shelf

Most dry dog foods are cooked at high temperatures - destroying the natural enzymes, nutrients, and biological activity that make raw food so powerful. Pets Elite Dehydrated Raw never exceeds 35 C during preparation - keeping the food genuinely, verifiably raw. Any food heated above 65 C is considered cooked. Ours stays well below that threshold every single time.

The result is a shelf-stable, convenient, complete raw food that delivers everything a raw diet should - without the freezer, the defrosting, the mess, or the hassle.

What's Inside - The Original Recipe

• Premium Beef & Pork Cuts - high-quality various cuts for lean dual-protein, sustained energy, and strong muscle maintenance
• Green & Black Tripe - naturally rich in digestive enzymes and beneficial bacteria for gut health, better nutrient absorption, and immune support
• Bone - natural source of bioavailable calcium for strong bones and healthy teeth
• Cartilage - natural collagen and chondroitin for joint mobility, connective tissue health, and coat condition
• Kelp - vegetable-sourced essential vitamins, minerals, and iodine for thyroid function and overall vitality
• Vinegar - natural preservation and active gut support
• Vitamin C - added antioxidant support for immunity and cellular health

Gently dehydrated at temperatures never exceeding 35 C. Truly raw. Genuinely complete.

100% Raw Nutrition, Zero Junk

Grain-free | Gluten-free | Sugar-free | Salt-free | No artificial flavourants | No artificial colourants | No artificial preservatives | No flavour enhancers | No fillers. Just real food, honestly prepared.

Key Benefits

• Complete & Balanced Raw Nutrition - A fully balanced complete dog food meeting the nutritional needs of dogs at all life stages. Not a supplement or topper - a complete daily meal.
• Shinier Coat & Healthier Skin - Natural fats, proteins, and nutrients support coat shine, skin suppleness, and reduced dryness from the inside out.
• Natural Teeth Cleaning & Fresher Breath - Enzyme-rich raw food naturally supports oral health, reducing plaque and tartar and promoting fresher breath.
• Better Digestion & Smaller Stools - Dogs on raw digest food more completely - significantly smaller, less odorous stools and a healthier gut microbiome.
• Muscle Tone, Energy & Healthy Weight - High-quality raw protein supports lean muscle, healthy body composition, and sustained energy levels.
• Calmer Behaviour & Reduced Hyperactivity - Nutritional balance from a biologically appropriate diet supports calmer, more focused behaviour.
• Hypoallergenic - Grain-free and free from common allergens. Ideal for dogs with sensitive stomachs or food sensitivities.
• No Freezer Required - Shelf-stable without artificial preservatives. Open, scoop, and serve. Raw feeding made genuinely practical.

Developed With Expertise You Can Trust

Created locally by German master butchers, nutritional experts, and a qualified animal nutrition scientist accredited by SACNASP - backed by over 150 years of combined experience, extensive lab testing, and real-dog feeding trials for a perfectly balanced, scientifically sound formula. Export-approved ingredient sources. Strict hygiene controls. Non-toxic sanitisation protocols. Lower pathogen risk than grain-based foods. Temperatures never exceeding 35 C - genuinely raw, not cooked.

Feeding Guidelines

Simple portion calculator: 7g × your dog's weight in kg = daily portion in grams

Dog WeightDaily Portion

5kg35g

10kg70g

20kg140g

35kg245g

45kg290g

Food should be available to your dog at all times - this nutrient-dense raw food promotes natural self-regulation. Your dog may eat less volume or occasionally skip meals - this is normal detox behaviour, not cause for concern. Pregnant females and puppies up to 6 months typically eat double the standard daily amount. Transition gradually over 10-14 days for best results.

Serving Tips: Feed dry or rehydrate with a little water for a softer texture. Mix with Pets Elite natural beef or chicken gravy - grain-free, sugar-free, and salt-free with prebiotics and antioxidants - for extra flavour and variety. Always provide plenty of fresh water.

Storage:Store in a cool, dry place away from direct sunlight. No freezer required. Approximately 90% moisture removed for natural shelf stability without artificial preservatives.

Which Value Box Is Right for You?

4kg Value Box:Contains 2 × 2kg sealed foil bags. Ideal for medium to large dogs, moderate monthly usage, or households trying the larger format for the first time. Save 10-15% vs equivalent single-bag purchases.

6kg Value Box:Contains 3 × 2kg sealed foil bags. Ideal for giant breeds, multi-dog households, or higher monthly consumption. Maximum value, minimum packaging waste. Save 10-15% vs equivalent single-bag purchases.

Both boxes contain the exact same premium dehydrated raw original recipe. Choose based on your dog's size and how quickly you go through food.

Suitable For:Dogs of all breeds, sizes, and life stages including puppies and pregnant females | Raw feeders transitioning to dehydrated raw | Dogs with sensitive stomachs, skin conditions, or allergies | Dogs needing weight management, muscle support, or improved coat condition | Multi-dog households looking for better value

Class: Complete Dog Food | Suitable for All Breeds & Ages

What's in the Box

4kg Value Box: 1 × plain brown box containing 2 × 2kg sealed foil bags of Pets Elite Dehydrated Raw Complete - Original Recipe 6kg Value Box: 1 × plain brown box containing 3 × 2kg sealed foil bags of Pets Elite Dehydrated Raw Complete - Original Recipe

About Pets Elite

Founded in Cape Town in 2005, Pets Elite is one of the pioneers of natural dog treats and raw nutrition in South Africa. Our entire range is built around the Pets Elite Ancestral Lifestyle philosophy: biologically appropriate nutrition using human-grade meats, natural fats, and minimal processing.

We avoid grains, sugars, salts, colourants, and artificial additives - producing treats designed to support long-term health, vitality, and natural feeding instincts. We focus on real animal protein, natural nutrients from whole animal parts, traditional dehydration techniques, and gentle preservation methods.

This approach delivers food closer to what dogs' wild ancestors evolved to consume - helping them thrive with stronger immunity, shinier coats, happier tummies, and more energy.

Every treat we make reflects our promise: quality, integrity, and pure pet joy - because your dog deserves real food that fuels real life.

Pets Elite - pioneers of the Ancestral Lifestyle approach to natural dog nutrition.

What's in the box
2 x Foil Sealed Dehydrated Dog Food, 2kg Each