Colgate Maximum Cavity Protection toothpaste launched in 1969 and is now better than ever.
The brand most loved by people over the world has just reinvented itself to make you stronger.
Dental cavities are caused by the consumption of foods that are rich in sugar or starch. Through the accumulation of dental plaque germs, the food then gets converted into acids which weaken the tooth structure over time.
So itâs more important now than ever that we strengthen our fight against cavities, to give our children a future to smile about.
Fluoride has been a key component of toothpaste for over 50 years, targeting the tooth itself to help make it stronger and working by helping to prevent mineral loss and enhance mineral gain by being incorporated into the tooth as fluorapatite. However, it has proven to help protect against cavities to an extent, but not enough to eradicate them. With the incorporation of arginine, Colgate has established a toothpaste technology that targets the true cause of cavities, the plague germs, a technological advance that should be considered the new gold standard for cavity protection worldwide.
Plaque contains bad germs that can metabolise sugar to produce acids, in turn these acids cause mineral loss and weaken the teeth. The power of arginine lies in the fact that it helps feed the good flora and weaken the effects of the bad germs, allowing the new formula to offer clinically proven enamel protection with 4 times more enamel strengthening power.
What’s in the box
1X Pack of 12(100ml) Toothpaste
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