Sony Alpha a7 III Mirrorless Digital Camera


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  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point AF System & 10 fps Shooting
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0″ 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 & Pixel Shift Multi Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design

$3,025.00

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Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.
Back-illuminated 24.2MP<sup>5</sup> full-frame sensor

Back-illuminated 24.2MP

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full-frame sensor

The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel

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resolution, back illumination, and gapless on-chip lens design for ext

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Entirely enhanced image processing system

Entirely enhanced image processing system
A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement

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in image quality. A wide ISO sensi

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Wider, faster, more steadfast AF performance

Wider, faster, more steadfast AF performance
An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 pha…

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Focal-plane phase-detection AF supports A-mount lenses<sup>14</sup>

Focal-plane phase-detection AF supports A-mount lenses

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Phase-detection AF can operate even when an A-mount lens

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is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection

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Always keep the eye in focus

Always keep the eye in focus
Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoo…

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AF-ON button and multi-selector

AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to releas…

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Comprehensive AF convenience

Comprehensive AF convenience
AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points …

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Up to 10 fps with AF/AE tracking<sup>17</sup>

Up to 10 fps with AF/AE tracking

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With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking

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Enhanced operability for continuous shooting

Enhanced operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermo…

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Anti-flicker shooting<sup>22</sup>

Anti-flicker shooting

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Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still…

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Clear, natural, realistic 4K movies<sup>23</sup>

Clear, natural, realistic 4K movies

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High-resolution full-frame 4K movies

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with full-pixel readout without pixel binning that condenses approximately 2.4 times

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the amount of dat

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Supports a wide range of needs in HDR movie production

Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune ima…

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Improved Fast Hybrid AF for movie recording

Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them…

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My Menu and new menu interface

My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. …

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Rating function convenient for on-location sorting

Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge soft…

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Promptly changeable customisation

Promptly changeable customisation
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned…

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High-resolution, high-contrast XGA OLED Tru-Finder™

High-resolution, high-contrast XGA OLED Tru-Finder™
Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximate…

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Touch screen LCD for easy instant focus operation

Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantl…

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In-body 5-axis image stabilisation with 5.0-stop<sup>28</sup> shutter speed advantage

In-body 5-axis image stabilisation with 5.0-stop

28

shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; …

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Location Information Link via Bluetooth<sup>30</sup>

Location Information Link via Bluetooth

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The camera can be paired with Imaging Edge Mobile app

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installed on a compatible mobile phone or tablet device to acquire location data, record it o

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Smooth PC tethering via USB 3.1 Gen 1 port

Smooth PC tethering via USB 3.1 Gen 1 port
A USB Type-C™

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port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review image

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Longer battery life to shoot for more professional lengths

Longer battery life to shoot for more professional lengths
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of…

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Dual slots with UHS-II compatibility

Dual slots with UHS-II compatibility
This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the sl…

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Highly durable and operable in tough conditions

Highly durable and operable in tough conditions
The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover,…

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One-touch remote & One-touch sharing

One-touch remote & One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sh…

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Imaging Edge™ Remote, Viewer, and Edit

Imaging Edge™ Remote, Viewer, and Edit
Elevate your photography with Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quic…

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Works with iMovie and Final Cut Pro X

Works with iMovie and Final Cut Pro X
This product is compatible with Final Cut Pro X and iMovie.

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Capture One (for Sony)<sup>38</sup>

Capture One (for Sony)

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Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of…

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Versatile movie recording functions
The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bit…

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External flash control from the camera
Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an…

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Awards
  • ILCE-7M3/BC_AP2_awards_31
  • Best Mirrorless CSC Expert Full-frame
  • ILCE-7M3/BC_AP2_awards_33
Specifications
24.2MP44 35mm full-frame CMOS sensor with back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting of up to 10 fps45 with AF/AE tracking
4K HDR46 47 movie recording capability
Lens Compatibility
Sony E-mount lenses
Sensor Type
35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
Number Of Pixels (Effective)
Approx. 24.2 megapixels
ISO Sensitivity
Still images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)
Battery Life (Still Images)
Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor) (CIPA standard)43
Viewfinder Type
1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
Monitor Type
7.5cm (3.0-type) type TFT
Rechargeable Battery NP-FZ100, AC Adaptor AC-UUD12, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable
1 Approximate number of effective pixels.

2 Up to 10 fps in continuous “Hi ” mode and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

3 Up to 10 fps in continuous “Hi ” mode and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

4 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

5 Approximate number of effective pixels.

6 Approximate number of effective pixels.

7 Compared to the α7 II. Sony test conditions.

8 Compared to the α7 II. Sony test conditions.

9 Sony test conditions.

10 Limited to 12 bits during compressed RAW continuous shooting, BULB exposure, or when Long Exposure NR is ON.

11 When uncompressed RAW is selected.

12 Compared to the α7 II in dim light. Sony test conditions.

13 ISO 100 equivalent, F2.0 lens, in the AF-S mode.

14 With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi , Hi, Mid).

15 With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi , Hi, Mid).

16 With SSM or SAM lenses only. With the LA-EA3 mount adapter. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi , Hi, Mid).

17 Up to 10fps in continuous “Hi ” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

18 Up to 10fps in continuous “Hi ” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

19 Up to 10fps in continuous “Hi ” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

20 In continuous “Hi ” mode with UHS-II compatible SDXC memory card. Sony test conditions.

21 Not all menu parameters can be edited while data is being written to the memory card.

22 Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Anti-flicker shooting is not available during silent shooting, BULB exposure, or movie recording.

23 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

24 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

25 24p recording. Approx. 1.6 times for 30p recording.

26 Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.

27 Sound not recorded. Class 10 or higher SDHC/SDXC card required.

28 CIPA standards. Pitch/yaw shake only. Planar T* FE 50 mm F1.4 ZA lens. Long exposure NR off.

29 CIPA standards. Pitch/yaw shake only. Planar T* FE 50 mm F1.4 ZA lens. Long exposure NR off.

30 Can be connected via Bluetooth with smartphones featuring (as of the date of release): • Android (Android 5.0 or later, Bluetooth 4.0 or later) • iOS (Bluetooth 4.0 or later)

31 A successor application of PlayMemories Mobile™. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile.

32 USB Type-C™ compatible USB cable not supplied.

33 When using LCD monitor. Up to approximately 610 photos when using electronic viewfinder.

34 Not guaranteed to be 100% dust and moisture proof.

35 A successor application of PlayMemories Mobile™. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile.

37 Final Cut Pro, iMovie, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. The Mac logo is a trademark of Apple Inc.

38 Please contact Phase One regarding all inquiries as to usage and support including functional compatibility of Capture One Express (for Sony) and Capture One Pro (for Sony).

39 Approximate number of effective pixels.

40 Up to 10fps in continuous “Hi ” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

41 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

42 Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.

43 The LCD screen is turned on, shot once every 30 seconds, operate zoom alternately between W and T ends, flash strobe once every two times, turn power off and on once every ten times.

44 Approximate number of effective pixels.

45 Up to 10fps in continuous “Hi ” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.

46 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

47 Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.

48 Phase-detection AF may not work with certain lenses or may require lens software update. See Sony support page for details.

49 With compatible Sony external flash.

50 With compatible external flash.

51 With compatible external flash.

52 Varies according to shooting conditions or memory card used.

53 Varies according to shooting conditions or memory card used.

54 Supports Micro USB compatible device.

55 Sony accessories for the Accessory Shoe can be attached.

56 The LCD screen is turned on, shot once every 30 seconds, operate zoom alternately between W and T ends, flash strobe once every two times, turn power off and on once every ten times.

57 Continuous movie recording is possible for approximately 29 minutes (limited by product specifications).

58 Indication recording time, which is defined by repeating the cycle: Power on, start recording, zoom , stand-by and power off.

59 Continuous movie recording is possible for approximately 29 minutes (limited by product specifications).

60 The total movie recording time. When the limit of the continuous movie recording time (29 minutes) is reached, let the camera continue movie recording by pressing the MOVIE button again. No other operation such as zoom are performed.
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